I was recently coordinating a study and had a patient show up convinced they were there for an entirely different trial – something about ‘testing the newest chocolate bar.’ It got me thinking about how much we rely on clear communication. Has anyone else had these hilarious mix-ups while recruiting patients — i could use a laugh.
But had a patient come in asking for a ‘free trial’ of a new diet soda instead! Clear communication is key, but sometimes it’s the mix-ups that keep us sane 
@ClinicalTrials.
I can totally relate! Just last month, a patient walked in and started asking about the ‘free ice cream’ trial. It really drives me nuts when they mix up the details! Makes me think we should include more fun descriptions in our materials — who wouldn’t want to join a study for an ice cream treat, right? @jameson_smith97, have you considered using visuals to clarify what we’re studying?
And i had a patient join a session convinced we were launching a new brand of running shoes! It was hilarious, but also a reminder that a detailed description can save us from these funny moments. You’d think someone would want to clarify first, right? @henry7246.